Apple Weathers Tariffs and AI Woes, Posts Solid Q3 Growth

In its latest quarterly earnings report released on July 31, 2025, Apple demonstrated its resilience in the face of various industry headwinds. The Cupertino-based tech giant managed to accelerate its revenue growth during the April-June period, posting a 10% increase to $94 billion.

A key driver of Apple's performance was a 13% surge in iPhone sales, which reached $44.6 billion. The company also saw a 4% uptick in revenue from China, a market that had previously been a source of concern due to a prolonged slump.

However, Apple's path ahead is not without challenges. The ongoing trade war between the United States and other countries has resulted in tariffs that cost the company $900 million in the past quarter alone. Additionally, Apple's efforts to transition into the artificial intelligence (AI) space have faced some stumbling blocks, with the company still struggling to deliver on the AI-powered upgrades it had promised for its virtual assistant, Siri.

Despite these obstacles, Apple remains a highly profitable enterprise, earning $23.4 billion, or $1.57 per share, during the fiscal third quarter - a 9% increase from the same period last year. The company's strong performance has helped to boost its recently slumping stock price, which had plunged by 17% so far this year.