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Apple Battles AI Woes, Trade Tensions, and Legal Hurdles Ahead of Earnings
31 Jul
Summary
- Apple's AI strategy lags behind tech peers
- Trade uncertainties linger as tariff deadline looms
- Legal battles with Epic Games and Google threaten Apple's lucrative App Store

In the lead-up to Apple's upcoming quarterly earnings report, the tech giant finds itself grappling with a trifecta of concerns that have weighed heavily on its stock performance this year.
Firstly, Apple's rollout of its AI features, dubbed Apple Intelligence, has been staggered and has pushed out expectations for a much-needed iPhone upgrade cycle. The company is seen as falling behind its tech peers in the race to develop and integrate advanced AI capabilities.
Secondly, trade uncertainties continue to linger as the Trump administration rushes to cut deals before a self-imposed tariff deadline. Apple, which has significant manufacturing operations in China and India, faces the prospect of increased costs and supply chain disruptions depending on the outcome of these trade negotiations.
Lastly, Apple faces significant legal challenges, including an antitrust case brought by the Justice Department against Alphabet, which threatens billions in payments for Google search priority. Additionally, the company's long-running battles with Fortnite maker Epic Games have loosened its grip on app commissions, a crucial revenue stream.
As Apple prepares to report its fiscal third-quarter results, investors will be closely watching for signs that the company can navigate these headwinds and regain its footing. Any positive news on the trade front, better-than-expected services revenue, and clarity on the company's AI investments could help Apple reclaim its status as a Wall Street favorite.