Zomato's Bold Ad: Can You Guess Who We Are?

Zomato celebrated its 18th anniversary on July 10, 2026, with an unconventional newspaper advertisement campaign. The full-page ad, published in a leading national daily, notably omitted Zomato's logo and name, instead using its characteristic red and white color scheme. This strategic decision aimed to leverage strong brand recall, as indicated by the message, "No logo required, you know who we are."

However, the campaign inadvertently turned into a guessing game for many readers. A significant number struggled to identify the brand, with several mistaking it for established names such as Airtel, Kotak Mahindra Bank, or RedBus. Some even speculated it belonged to a soft drink or toothpaste company.

In response to the widespread confusion, Zomato humorously acknowledged the campaign on X (formerly Twitter). The company shared the anonymous advertisement, reflecting on its 18-year journey and its public perception. Marketing experts like Vineet Chugh lauded the move as confident and bold, suitable only for financially robust companies like Zomato.

Social media users reacted with a mix of amusement and critique. Some praised the ad's creativity in demonstrating brand identity beyond a logo, while others jested about Zomato's past "cancellations" and the rising delivery fees. One user even employed AI to generate a more explicit version of the advertisement, clarifying its association with Zomato.