Zillow CEO: Remote Work Unlocks Nationwide Talent

Zillow's CEO, Jeremy Wacksman, has steered the company towards a "CloudHQ" remote-first model, a strategy that has dramatically expanded its talent acquisition capabilities. This approach contrasts sharply with many companies, including tech giants, that are increasingly enforcing return-to-office policies. Wacksman noted on a podcast in 2025 that Zillow now employs individuals across all 50 U.S. states, a significant shift from its pre-pandemic, office-centric culture.

The company intentionally pivoted its culture to embrace remote work, understanding the need for new norms and systems. While this has led to improved performance metrics and data-driven decision-making, Wacksman acknowledges the inherent challenge of fostering personal connections among remote colleagues. To mitigate this, Zillow organizes focused in-person gatherings that allow employees to "travel instead of commute," concentrating team-building and skill development into intentional, impactful events.