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Yum China Targets Doubling Pizza Hut Profits by 2029
18 Nov
Summary
- Yum China to aggressively expand KFC and Pizza Hut in China
- KFC to reach 17,000 stores by 2028, with over $1.4B in profits
- Pizza Hut to add 600+ stores annually, double profits by 2029
As of November 18, 2025, Yum China Holdings, the parent company of KFC and Pizza Hut in China, has unveiled ambitious expansion plans for both of its major fast-food brands.
According to the company's investor day presentation in Shenzhen earlier this week, KFC is aiming to increase its total store count in China by one-third to over 17,000 by 2028. By that time, the brand's operating profit is expected to surpass 10 billion yuan, or over $1.41 billion.
For Pizza Hut, Yum China plans to add over 600 net new stores annually over the next three years. The company also expects to double the operating profit for the Pizza Hut brand in China by 2029, compared to 2024 levels.
These aggressive growth strategies demonstrate Yum China's commitment to capitalizing on the continued expansion of the fast-food market in the world's second-largest economy. The company is clearly focused on solidifying its market-leading position through rapid store openings and improved profitability across its two iconic restaurant chains.
