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Pye: Infinite Credit Possibilities for Retail Borrowers
9 Sep
Summary
- Yubi Group launched Pye, a new lending platform for retail borrowers.
- Pye connects borrowers to a network of lenders for faster loan matching.
- Retail credit market in India is projected for significant growth.
Yubi Group unveiled Pye, a novel lending platform designed for everyday retail borrowers, during the Global Fintech Fest 2026 in Mumbai. The platform debuted on September 9, 2026, at the Jio World Convention Centre.
Pye is engineered to address common credit needs such as weddings, education, or business ventures. Instead of submitting applications to one institution, borrowers are connected to a network of lending partners simultaneously. This approach ensures a better match based on individual profiles, loan requirements, and desired timelines.
India's retail credit market is experiencing robust expansion, with projections indicating 17-18% growth in fiscal 2026. Pye leverages Yubi's extensive lender network to offer retail borrowers access to approximately 80% of India's top lending institutions through a single integration.
Gaurav Kumar, CEO of Yubi Group, emphasized that Pye helps borrowers find suitable lenders faster, consolidating compliance and documentation processes. He highlighted adherence to RBI's digital lending guidelines, ensuring transparent Annual Percentage Rates (APR) and a seamless customer journey.
Mr. Ajay Kumar Choudhary, non-executive chairman of NPCI, lauded Pye for enhancing broad-based and transparent credit access. Yubi's platforms have facilitated over ₹3.2 lakh crore in credit across 3.5 crore transactions over the past six years.
The name 'Pye' symbolizes continuous options, mirroring the platform's goal to provide borrowers with alternatives beyond a single lender's decision. All lenders on Pye are RBI-regulated, offering transparent pricing and terms. Yubi plans to integrate Pye into everyday digital services, making credit more accessible.
Yubi Group, founded in 2020, operates as an AI-powered operating system for financial services, with subsidiaries focusing on lending, underwriting, collections, and wealth management. The company has a strong backing from prominent investors.
