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YETI Sales Surge 9% Amidst Global Demand
14 Aug
Summary
- Total revenue climbed 9% to $484 million, driven by diverse product categories.
- International sales surged 19%, with Europe, Australia, and Japan showing strength.
- Gross margin expanded 170 basis points to 59.5%, indicating operational efficiency.

YETI Holdings Inc. announced impressive financial results for the quarter ending August 13, 2026. Total revenue saw a significant 9% increase, reaching approximately $484 million. This growth was propelled by a 16% rise in Coolers & Equipment sales and a 2% increase in Drinkware sales, marking a consistent upward trend.
The company experienced strong performance across its sales channels. Wholesale revenue grew 10% to $218 million, while direct-to-consumer sales rose 7% to $266 million. Geographically, US revenue increased by 6%, but international markets showed exceptional growth, with sales climbing 19% to $93 million. Europe, Australia, and Japan were key contributors to this international expansion.
Operational efficiency improved, evidenced by a 170 basis point expansion in adjusted gross margin, reaching 59.5%. Despite a 7% decrease in adjusted operating income to $68 million, the company maintained a positive outlook. YETI Holdings Inc. also returned substantial capital to shareholders, repurchasing $130 million worth of shares during the quarter.