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Yamaha Acquires Disguise for Immersive Experiences
13 Nov
Summary
- Yamaha will acquire Disguise, a London-based software and media server provider.
- The acquisition expands Yamaha's offerings beyond audio to integrated experiences.
- Disguise technology powers events for Beyoncé and venues like Radio City Music Hall.
Yamaha Corporation has announced an agreement to acquire Disguise Technologies Limited, a prominent London-based provider of software and media server technologies for immersive experiences. This acquisition will see Yamaha purchase all shares in Disguise's parent company.
The strategic move is designed to expand Yamaha's offerings beyond its traditional audio expertise into integrated audio, video, lighting, and media solutions. This aligns with Yamaha's strategy to grow its software and services sector alongside hardware.
Disguise's technology is currently instrumental in powering live and immersive events globally, including major tours and renowned venues. Following the acquisition, Yamaha intends to maintain Disguise's brand identity and customer relationships, while accelerating growth across various international markets.
The transaction is anticipated to conclude in December 2026, subject to standard closing conditions. Upon completion, Disguise will operate as a wholly-owned subsidiary of Yamaha Corporation.
