What is Wrtn's AI entertainment service?

Wrtn's AI entertainment service is called 'Crack' in South Korea and 'Kyarapu' in Japan, focusing on interactive storytelling where users are the protagonist.

What revenue does Wrtn expect?

Wrtn expects to generate more than $100 million of annualised revenue this year and is targeting $700 million by the end of 2027.

When does Wrtn plan to go public?

Wrtn is eyeing an initial public offering as early as 2028, with plans for a U.S. expansion by June.

Home / Business and Economy / AI Startup Aims for $100M Revenue & IPO by 2028

AI Startup Aims for $100M Revenue & IPO by 2028

10 Feb

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Summary

Wrtn expects over $100 million in annual revenue this year.
Their AI service focuses on interactive storytelling, not chatbots.
Expansion to the U.S. is planned for June, with an IPO by 2028.

AI Startup Aims for $100M Revenue & IPO by 2028

South Korean AI startup Wrtn anticipates exceeding $100 million in annualised revenue for the current year, following its successful launches in South Korea and Japan. The company's AI-driven entertainment service, known as 'Crack' in South Korea and 'Kyarapu' in Japan, distinguishes itself by focusing on interactive storytelling rather than simple chatbots.

Users of Wrtn's service become the protagonist in a narrative world, with the AI generating novels, images, and audio in real-time based on user choices. This approach aims to mitigate concerns associated with companion AI, as characters can evolve or be replaced within the generated narrative.

By the end of 2025, Wrtn had already achieved $70 million in annualised revenue, despite its relatively recent market entry in late 2024 and mid-2025. The platform boasts an average user engagement of two hours daily, comparable to major streaming services.