Woworks Appoints Ex-Lunchbox CEO to Drive Expansion

Woworks has strengthened its leadership team to spearhead future expansion. The company announced the hiring of James Walker, formerly the CEO of Lunchbox, as its new chief growth officer. Additionally, Nolan Woods has been promoted to chief operations officer, moving up from his previous role as senior vice president of operations.

These executive appointments are crucial for Woworks' strategic objectives, including the expansion of its franchising operations and its portfolio of health-conscious brands. This portfolio includes well-known names such as Saladworks, Frutta Bowls, Garbanzo Mediterranean Fresh, The Simple Greek, Barberitos, and Zoup Eatery.

Woworks is experiencing a significant growth phase. In 2025, the company successfully opened 24 new restaurants across its brands, marking its first Frutta Bowls location in Canada. The company also advanced its co-branding strategy, integrating Frutta Bowls into select Saladworks and Barberitos locations, adding 10 such establishments last year.

Furthermore, Woworks secured 40 new franchise agreements, including multi-unit deals in key growth markets. The company currently operates approximately 240 units nationwide and is poised for further development. Both Walker and Woods bring extensive franchise experience to their new roles, with Walker having previously held leadership positions at major retail and hospitality brands and Woods possessing deep operational and franchise ownership experience.