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World Cup Bets Spark Trading Frenzy
12 Aug
Summary
- Prediction markets saw billions in new trading volume.
- Bets included scores, celebrity attendees, and player emotions.
- Post-event, a market hangover has reportedly set in.

Prediction markets experienced a significant boom during the recent World Cup, attracting substantial trading volume. Platforms such as Polymarket and Kalshi Inc. saw their order books swell with bets placed on a variety of outcomes. These wagers spanned predictions of match scores, the attendance of celebrities, and even emotional displays from players like Cristiano Ronaldo.
The heightened activity resulted in tens of billions of dollars in trading volume, demonstrating the immense public interest and engagement with the event. This surge, however, appears to have been temporary, as the period following the World Cup has been characterized by a notable decline in market activity.