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IHG Bets on World Cup for US Travel Recovery
18 Feb
Summary
- Holiday Inn's owner anticipates improved US trading conditions.
- The World Cup is expected to drive additional demand in the US.
- IHG's total revenue saw a 7% increase to £1.85 billion.

Holiday Inn's parent company, IHG, is looking to the upcoming World Cup as a key driver for improved business performance in the United States. The hospitality group anticipates 'less turbulent' trading conditions this year, with the tournament expected to provide a substantial boost in demand.
This optimistic forecast comes after a challenging period for tourism in the US, partly due to tightened border policies. In the previous year, IHG experienced a 0.1% decrease in revenue per available room in the US, and foreign tourist numbers saw a 6% drop. However, the joint hosting of the World Cup by Canada, Mexico, and the US is projected to reverse this trend.
IHG's overall financial performance has been strong, with total revenue increasing by 7% to £1.85 billion and profits rising by 13% to £960 million. This solid performance has led to its shares nearing an all-time high.




