Why is Wonderla hesitant to invest in movie-based theme park attractions?

Wonderla is hesitant due to the rapidly shrinking durability of films, making long-term investments less viable compared to global franchises.

What is Wonderla's major investment opening in Chennai?

Wonderla is opening its most ambitious park in Chennai on December 1, involving a Rs 600 crore investment.

How does Wonderla's pricing strategy differ from global theme parks?

Wonderla believes global pricing, like Disney's $200, is unworkable in India and aims for a more accessible price point.

Home / Business and Economy / Wonderla Fears Fading Films for New Theme Park Thrills

Wonderla Fears Fading Films for New Theme Park Thrills

19 Nov

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Summary

Wonderla eyes movie IP for attractions but fears short film durability.
Global parks thrive on decades-long franchises, Indian films fade fast.
New Chennai park is a Rs 600 crore investment, opening December 1.

Wonderla Fears Fading Films for New Theme Park Thrills

Wonderla is considering integrating movie intellectual property into its theme parks for new guest experiences. However, the company identifies a significant barrier: the decreasing durability of film content. This contrasts sharply with global theme park strategies that rely on long-running franchises like Marvel, Star Wars, and Harry Potter, which sustain audience engagement over decades. Indian film properties, conversely, are perceived by experts to fade too quickly for substantial, long-gestation attractions.

The company is proceeding with its most ambitious park yet in Chennai, a Rs 600 crore investment set to open on December 1. This new venture aims to blend local Tamil Nadu-inspired architecture with modern and sci-fi elements, featuring what is claimed to be the country's biggest inverted coaster and India's tallest ride. This expansion marks Wonderla's entry into one of South India's major leisure markets.