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Wipro Enters Pet Food Market with Snuggles
26 Aug
Summary
- Wipro Consumer Care launched Snuggles, entering India's pet food market.
- The new brand offers dry dog food with human-grade ingredients.
- Snuggles aims for accessible pricing and superior pet nutrition.
Wipro Consumer Care and Lighting has announced its strategic entry into India's burgeoning pet food market with the introduction of its new nutrition brand, Snuggles. This launch signifies Wipro's commitment to establishing a significant presence in a sector estimated to be worth over ₹5,500 crore.
The brand's debut product is dry dog food, uniquely combining kibble with freeze-dried chicken chunks. Wipro emphasizes the use of human-grade ingredients, aiming to deliver both exceptional taste and nutritional value at an affordable price.
"Our ambition is to make Snuggles the most loved pet food brand in India," stated Anil Chugh, President, Foods Business and Chief Operating Officer, New Business, Wipro Consumer Care and Lighting-India. The initial portfolio includes three variants: Puppy All Breeds, Adult Small Breed, and Adult Medium and Large Breed.
Snuggles will be accessible through various channels, including specialty pet retail stores, veterinary clinics, modern trade outlets, and both e-commerce and quick-commerce platforms. The formulations were developed in collaboration with qualified veterinarians and underwent rigorous evaluation to ensure quality and palatability across diverse Indian conditions.
