Home / Business and Economy / WeWork CEO Trades Suits for Sneakers, Rebuilds Company
WeWork CEO Trades Suits for Sneakers, Rebuilds Company
30 Oct
Summary
- CEO John Santora instilled trust and decorum through new workplace policies.
- WeWork has achieved eight quarters of EBITDA profitability.
- The company reported $2.3 billion in revenue in 2025.
John Santora, CEO of WeWork since 2024, has been instrumental in the company's remarkable turnaround following its 2019 financial crisis. Emerging from Chapter 11 bankruptcy, Santora focused on rebuilding employee trust and establishing a professional yet flexible work environment. This includes a revamped dress code and a designated work-from-home day, acknowledging the importance of work-life balance.
Santora's leadership style, described as structured and disciplined, contrasts with the company's earlier, more flamboyant era under founder Adam Neumann. Despite a less flashy approach, Santora's real estate expertise has guided WeWork to significant financial recovery. The company has posted eight consecutive quarters of EBITDA profitability and anticipates its fourth straight quarter of cash-flow profitability.
In 2025, WeWork generated approximately $2.3 billion in revenue. While its valuation has not reached previous highs, the successful revival itself is a testament to its resilience. Santora's approach balances business acumen with employee well-being, exemplified by his own occasional Friday sneaker exception, symbolizing a more modern and adaptable workplace culture.
