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West End Footfall Soars to 2020 Highs
16 Jan
Summary
- Visitor numbers in London's West End surged in December 2025.
- Average visit duration increased significantly across the area.
- The festive season showed strong post-pandemic recovery for the West End.
Footfall in London's West End reached its highest point since 2020 during the 2025 festive season. New figures reveal a 19% increase in visitor numbers in December 2025 compared to the same month in 2024 across key areas like Piccadilly and Leicester Square. This surge indicates a strong recovery from the pandemic.
The West End is also seeing longer visits, with people spending an average of 42 minutes more. The average dwell time in the HOLBA district rose to two hours and 38 minutes, particularly on Sundays and Mondays. This growth is attributed to the success of the "experience economy."
Despite economic pressures, the West End continues to outperform national trends, demonstrating its appeal as a global destination. The area's economic contribution remains significant, underscoring its role as a vital cultural and economic engine for the capital.
