Home / Business and Economy / Wellcome & CJ Foods Spice Up Hong Kong's K-Food Scene
Wellcome & CJ Foods Spice Up Hong Kong's K-Food Scene
3 Sep
Summary
- Wellcome partnered with South Korea's CJ Foods to expand Korean offerings.
- The collaboration aims for over US$22 million in sales.
- Over 100 Korean food products will be introduced in phases.
Wellcome, a prominent supermarket chain in Hong Kong, has entered into a strategic partnership with South Korea's leading food company, CJ Foods. This collaboration, formalized in Seoul, is set to significantly boost Wellcome's Korean food inventory, bringing an expanded range of authentic Korean culinary options to customers.
The partnership is anticipated to achieve sales exceeding US$22 million. It involves a substantial increase in the assortment of Korean products across various categories, including groceries, chilled foods, ready meals, snacks, and frozen items available at Wellcome and Market Place stores.
This initiative aligns with Wellcome's strategy to diversify its international product offerings and cater to evolving consumer preferences in Hong Kong. A key component of the collaboration involves featuring over 30 CJ Foods products within Wellcome's Everyday Value price-lock program, ensuring affordability.
Wellcome plans to introduce more than 100 Korean food products from CJ Foods in phases. Exclusive launches include Bibigo tofu and Bibigo kimchi, prepared using traditional recipes for authentic flavor and convenience.
Darren Chan, Managing Director of Food for Hong Kong & Macau at DFI Retail Group, highlighted the growing demand for Korean cuisine among Hong Kong consumers and the partnership's role in making these products more accessible. Teresa Bae from CJ Foods expressed enthusiasm for this new venture in Hong Kong, aiming to deliver the distinctive tastes of K-food.
From September 4 to September 17, 2026, a Korean Food Fair will be held at Wellcome and Market Place stores to celebrate the partnership.
