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Supermarkets Cash In on Weight-Loss Drug Trend
17 Jan
Summary
- Retailers launch ranges for users of weight-loss injections.
- Specialized products offer high nutrients per calorie.
- Some 'friendly' ranges carry a significant price premium.

This year, supermarkets are embracing a new health trend dubbed "Jab-uary," focusing on shoppers using popular weight-loss injections such as Wegovy. Major retailers are introducing specialized food ranges designed to cater to individuals who are reducing their food intake.
These new product lines feature high-nutrient, low-calorie options, including mini meals and protein-rich staples. For instance, some retailers offer steak portions as small as 100g. However, analysis indicates that these "GLP-1 friendly" items can command a price premium, costing significantly more per kilogram than conventional products.




