What is Watch Club and how does it differ from other microdrama apps?

Watch Club is a new app focused on producing high-quality vertical microdrama series, employing union actors and writers, and integrating a social network for fan communities, unlike existing apps that often use formulaic content.

Who is behind Watch Club and what is their background?

Watch Club was founded by Henry Soong, a former Meta product manager with a background in social products and a deep understanding of business monetization strategies.

What is the first microdrama series Watch Club will release?

Watch Club's first release will be 'Return Offer,' a microdrama about tech interns in San Francisco competing for a return offer, which will be distributed on the app with daily episodes.

Home / Business and Economy / Watch Club: Elevating Microdramas with Talent & Community

Watch Club: Elevating Microdramas with Talent & Community

3 Feb

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Summary

Watch Club aims to produce high-quality microdramas with union talent.
The app integrates a social network to foster fan communities.
Seed funding was secured, with a focus on potential monetization strategies.

Watch Club: Elevating Microdramas with Talent & Community

Henry Soong, a former Meta product manager, is launching Watch Club, an app dedicated to creating high-quality vertical microdrama series. This initiative challenges the prevalent industry trend of formulaic content, with apps like ReelShort and DramaBox generating significant revenue from predictable narratives.

Watch Club distinguishes itself by employing union talent, including SAG and WGA actors and writers, a contrast to existing leading platforms. Soong, a self-proclaimed "fangirl," also plans to integrate a social network within the app to foster fan communities, drawing inspiration from how viewers engage with traditional television.

The company has secured seed funding led by GV, with participation from notable investors like Patreon's Jack Conte and executives from Hulu and HBO Max. This backing supports Soong's vision to monetize content beyond solely paid user acquisition, a strategy informed by his past success in monetizing businesses in challenging markets.