Home / Business and Economy / Wagh Bakri Unveils 'Rock & Roll' Menu, Blending Tradition and Modernity
Wagh Bakri Unveils 'Rock & Roll' Menu, Blending Tradition and Modernity
13 Nov
Summary
- Wagh Bakri Tea Group launches new 'Rock & Roll' food menu
- Menu features modern takes on classic Indian dishes like parathas, rolls, and kulchas
- Designed to complement the tea-drinking experience and appeal to younger consumers
In November 2025, Wagh Bakri Tea Group, one of India's most trusted tea brands, has unveiled a new 'Rock & Roll' food menu at its tea lounges. The refreshed offering aims to bring modern comfort dishes to the timeless ritual of chai, marking a significant step in the brand's café evolution.
The new menu celebrates India's enduring pairing of chai and paratha, re-imagining these beloved staples for today's café-loving generation. It features a mix of traditional and fusion dishes, ranging from classic Aloo Pyaaz and Paneer Parathas to contemporary Chilly Cheese variants. The menu also introduces Shawarma Rolls, Schezwan Rolls, and Kulchozzz, which fuse Indian flavors with global influences for a "desi meets modern" experience. The standout offering is the Apple Pie Paratha served with ice cream, a dessert that transforms a home-style favorite into an Instagram-ready indulgence.
Designed to appeal to younger, experience-driven consumers, the 'Rock & Roll' menu blends the warmth of Indian home flavors with global café sensibilities. The launch marks a significant step in Wagh Bakri's strategy to strengthen its café footprint and deepen its connection with a new generation of tea drinkers seeking modern Indian dining concepts rooted in authenticity.
