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VSCO Pivots: Cuts Staff, Eyes Pro Photographers
9 Dec
Summary
- VSCO laid off 24 employees as part of a restructuring.
- The company is shifting focus towards professional photography tools.
- AI-powered features and an AI assistant are planned.
VSCO has undergone a significant restructuring, resulting in the layoff of 24 employees. The company's leadership cited a noticeable decline in its consumer business and less-than-expected results from new growth ventures. This strategic shift aims to refocus VSCO's resources and development efforts, prioritizing the creation of advanced tools tailored for professional photographers.
Looking ahead, VSCO intends to embrace an AI-native strategy. This includes plans for a significantly revamped "AI native" editor and the development of an AI assistant designed to streamline user tasks across its suite of tools. The company also plans enhancements to its public Photo Galleries feature, enabling photographers to better curate and showcase their portfolios.
The company's recent product launches and stated goals indicate a strategic pivot. Following the introduction of a marketplace connecting photographers with brands and the shipment of AI-powered products like Canvas, VSCO is now concentrating on strengthening its Pro business. This move appears to position VSCO to carve out a distinct niche in a competitive market, differentiating itself from consumer apps by offering specialized tools for professionals.
