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Viral Dubai Chocolate: From Side Hustle to Sweet Success
27 Feb
Summary
- A viral TikTok trend for 'Dubai chocolate' revitalized a struggling chocolate kit business.
- The company's thick chocolate molds were perfect for the trending recipe.
- Over 100,000 views on the initial video led to overwhelming order demand.
Brittany Nemandoust's chocolate-making kit business, Chocbox, faced closure in April 2024 due to insufficient sales. The company's fortunes changed dramatically after a viral TikTok trend for 'Dubai chocolate' emerged. Nemandoust's specially designed, thicker chocolate molds were perfectly suited for replicating the popular dessert.
A candid video of her and her husband, Kevin, testing their version of the 'Dubai chocolate' garnered over 100,000 views within a day. This sudden surge in popularity led to an overwhelming demand for kits, initially straining the business's capacity.
To meet demand, Nemandoust and Kevin scrambled to source ingredients, enlist friends and family for packing, and worked 15-hour days. They focused on building systems for production and packaging, understanding that fulfilling orders was crucial to maintaining momentum.
This intense period of rapid growth, including moving to a larger warehouse and hiring eight employees, transformed Chocbox. They built a strong community through livestreams and an affiliate program, ensuring sustained success beyond the initial viral moment. By early 2026, Chocbox had surpassed 300,000 units sold on TikTok Shop.
