Viessmann Family Buys Bayern Munich Stake

The Viessmann family, through its Viessmann Generations Group, has invested €250 million in Bayern Munich, securing just under 6.7% ownership. This move follows the family's €12 billion sale of its heating business to Carrier Global in April 2023. The investment was made via a capital increase in FC Bayern München AG, the entity managing the club's professional football operations.

This transaction makes Viessmann Generations Group the fourth external shareholder, joining Adidas, Audi, and Allianz. Each of these four shareholders will hold slightly less than 7.8% of the company, collectively owning 30%. The remaining 70% will be retained by the members' association, FC Bayern München eV, ensuring continued majority control.

Maximilian Viessmann, leading the investment, emphasized its long-term nature, viewing it as an "evergreen investment" with no immediate plans for resale. He highlighted the strategic value and personal connection to supporting the club. Viessmann is expected to join the supervisory board of FC Bayern München AG, further integrating the family into the club's governance.

The deal brings Bayern's outside shareholding to the 30% limit, a structure designed to attract capital while maintaining member control, a common approach in German football. This investment also expands Viessmann's portfolio into professional sports, building on a previous brand and climate partnership with the club that began in 2018.