Home / Business and Economy / Viceroy Hotel Group Adds Four Leaders for Growth
Viceroy Hotel Group Adds Four Leaders for Growth
16 Dec, 2025
Summary
- Four new executives join Viceroy Hotels & Resorts leadership team.
- Appointments support accelerated brand growth and global expansion.
- New hires bring expertise in commercial strategy, sales, and marketing.
Viceroy Hotels & Resorts is embarking on a new phase of accelerated brand growth, marked by the strategic addition of four new members to its global leadership team. These appointments directly support the company's ongoing international expansion and operational development, building on the recent appointment of Arash Azarbarzin as chief executive officer.
The newly appointed executives bring diverse and specialized expertise crucial for enhancing guest experiences and driving commercial success. Patrick Pahlke steps in as chief commercial officer, David Solis will lead global luxury and leisure sales, Megan Mulholland takes charge of brand marketing and wellness, and Shel Buhler now oversees food and beverage operations.
With recent openings and ambitious projects underway globally, Viceroy is poised to expand its footprint. The company's leadership is focused on setting new benchmarks in hospitality and ensuring each destination creates memorable experiences for guests, reinforcing its commitment to luxury and innovation.
