Home / Business and Economy / Morning Joe & CNBC Hosts Appear for New Media Entity
Morning Joe & CNBC Hosts Appear for New Media Entity
11 May
Summary
- Versant Media spun off from Comcast, now a stand-alone entity.
- New agreements are in place for distribution and advertising services.
- MS NOW and CNBC are now properties of Versant Media.
In a significant corporate restructuring, Versant Media has emerged as a new, stand-alone media company following its spin-off from Comcast. This new entity now encompasses properties previously under Comcast, including MS NOW, which has been rebranded from MSNBC, and CNBC. Other notable assets under the Versant Media umbrella are USA Network, Golf Channel, and the movie outlet Fandango.
As Versant Media navigates its transition from a start-up phase to a more established presence, it has entered into multi-year agreements with NBCUniversal. These agreements cover crucial distribution and advertising services. The company commenced trading on the Nasdaq in January of this year, marking its official debut as an independent entity.
Hosts from Versant Media's key networks, such as Mika Brzezinski and Joe Scarborough from Morning Joe (MS NOW), and Andrew Ross Sorkin and Becky Quick from CNBC, made an appearance at the NBCUniversal upfront presentation. They spoke to the impact and resonance of their programming, with viewership for MS NOW reported to be up 20%, reaching 32 million Americans weekly.
