Home / Business and Economy / US EV Dreams Slowing? Deloitte Study Reveals Shifting Buyer Habits
US EV Dreams Slowing? Deloitte Study Reveals Shifting Buyer Habits
7 Jan
Summary
- US EV demand rose 40% to 7% but internal combustion remains preferred.
- Home charging access is a major barrier for 53% of US car buyers.
- Software-defined vehicles and OTA updates gain little traction in the US.
The transition to electric vehicles (EVs) in the US is experiencing a slowdown, with only 7% of car buyers expressing interest in an EV for their next purchase. While this represents a 40% increase from the previous year's survey, traditional internal combustion engines are still the overwhelming preference, chosen by 61% of Americans. Hybrid vehicles are also seeing a slight increase in demand.
Several factors contribute to this trend, including government policies that have reduced EV incentives and concerns about charging infrastructure. A substantial 53% of US respondents lack a convenient way to charge at home, a critical factor for EV adoption. International markets like Germany and China show a higher inclination towards EVs and possess better home charging access.
Beyond practicalities, US consumers exhibit less enthusiasm for advanced automotive technology like software-defined vehicles (SDVs) and over-the-air (OTA) updates. Only 41% see utility in SDVs, and a significant portion are unwilling to pay extra for OTA functionality. This contrasts sharply with markets like China, where these technologies are more readily accepted.
