Home / Business and Economy / US Consumer Sentiment Hits Record Low
US Consumer Sentiment Hits Record Low
10 May
Summary
- Consumer sentiment in the U.S. reached an all-time low of 49.8.
- Inflation intensified by war and rising gas prices squeezes real earnings.
- A widening K-shaped economy benefits high earners while straining others.

Consumer sentiment in the United States has reached an unprecedented low, with the University of Michigan's final April reading at 49.8, the lowest in the survey's 74-year history. This decline follows three of the four lowest sentiment readings ever recorded within the past nine months. Despite the grim sentiment, actual consumer spending has remained buoyant, a phenomenon dubbed the 'vibecession.'
Analysts suggest partisanship may skew sentiment surveys, with individuals feeling better about the economy when their party holds the White House. However, economic experts like Heather Long emphasize that the current sentiment reflects genuine financial hardship. American workers are experiencing a squeeze due to sticky inflation, with average hourly earnings rising only 3.6% over the past year while inflation hovers around 4%, exacerbated by global conflicts and rising gas prices.
This economic strain is disproportionately affecting lower-income households. Research indicates a 'K-shaped pattern,' where higher-income individuals continue spending habits, including purchasing gasoline, while lower-income groups significantly reduce consumption and rely more on public transport. This divide is also evident in wage growth, with higher earners experiencing a larger increase compared to lower and middle-income households since 2015.
The widening gap between capital and labor's share of GDP, with the latter at a historic low, is a persistent concern. While recent job growth and stable unemployment offer some reassurance against a full recession, the squeeze on lower-income Americans is manifesting through increased reliance on personal loans and credit cards. This sentiment data could signal the first signs of a deeper economic downturn.