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Kirby's Revenge? Ex-AA Exec Leads United to Profit
23 Aug
Summary
- United CEO Scott Kirby was fired from American Airlines a decade ago.
- He aims to expand United's presence at JFK Airport.
- Kirby is preparing for the impact of artificial intelligence on air travel.

United Airlines CEO Scott Kirby, previously fired from American Airlines a decade ago, now heads the nation's second most profitable airline. Kirby recently discussed his strategic vision, including expanding United's presence at New York's John F. Kennedy International Airport. This expansion is set to occur through a partnership with JetBlue Airways, with United potentially acquiring slots from less active carriers at the congested airport.
Kirby is also proactively preparing for the integration of artificial intelligence into the airline industry, anticipating its role in improving travel and operational reliability. He acknowledges that while his prior attempts at major mergers with Delta and American Airlines were unsuccessful, he remains focused on aggressive competition rather than acquiring smaller airlines. United has been enhancing its international flight offerings, a key area for customer loyalty and credit card sign-ups.
In a notable career pivot, Kirby joined United as president in August 2016, shortly after his departure from American Airlines, where he did not foresee a path to the CEO role. He was promoted to CEO in May 2020, during the COVID-19 pandemic's initial impact. Kirby's strategic priorities include optimizing routes and strengthening hubs, aiming to avoid future furloughs and ensure the airline's long-term stability.