Home / Business and Economy / Under Armour Forecasts $120M in Curry Brand Sales by 2026 After $95M Restructuring
Under Armour Forecasts $120M in Curry Brand Sales by 2026 After $95M Restructuring
14 Nov
Summary
- Under Armour plans to separate its Curry Brand
- Company estimates $100M-$120M in global basketball revenue by fiscal 2026
- No significant impact on Under Armour's consolidated financials expected
In a move to streamline its operations, Under Armour has announced plans to separate its Curry Brand, the sportswear company's basketball line associated with NBA star Stephen Curry. This decision comes as part of a broader $95 million restructuring effort approved by Under Armour's board.
Looking ahead, Under Armour is forecasting its global basketball revenue, which includes the Curry Brand, to reach between $100 million and $120 million by fiscal 2026. This represents a significant growth opportunity for the company's basketball division.
Despite the separation of the Curry Brand, Under Armour does not expect a significant impact on its consolidated financial results or profitability. The company remains focused on optimizing its operations and positioning itself for long-term success in the competitive sportswear market.
