What is the new deal between Universal Music Group and NetEase Cloud Music?

Universal Music Group and NetEase Cloud Music have signed a multi-year license agreement allowing UMG artists to stream on NetEase and incorporating responsible AI practices.

How does the UMG and NetEase deal address artificial intelligence?

The agreement includes provisions and terms specifically addressing artificial intelligence, reflecting a shared commitment to responsible AI practices.

Which artists are included in the Universal Music Group deal with NetEase?

The deal covers UMG-signed artists, including global stars like Taylor Swift, making their music available on NetEase's platform.

Home / Business and Economy / UMG and NetEase Forge AI-Savvy Music Streaming Deal

UMG and NetEase Forge AI-Savvy Music Streaming Deal

20 Jan

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Summary

Universal Music Group and NetEase Cloud Music announced a new multi-year license agreement.
The deal allows UMG artists to stream music on NetEase's platform.
It includes provisions for responsible artificial intelligence practices.

UMG and NetEase Forge AI-Savvy Music Streaming Deal

Universal Music Group (UMG), a major global music company, has announced an extended partnership with NetEase Cloud Music, a prominent Chinese music streaming service. This multi-year license agreement was revealed on Monday and builds upon a prior collaboration established in 2020.

The renewed pact will permit artists represented by UMG, such as Taylor Swift, to stream their music on NetEase's platform. Significantly, the agreement incorporates specific terms related to artificial intelligence.

Both companies have stated that these AI provisions underscore a joint dedication to employing responsible AI practices. This commitment aims to effectively support and safeguard the music and the artists that Universal Music Group represents. The financial terms of the agreement were not disclosed.