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Ulta Beauty to Stock Bath & Body Works Favorites
24 Jun
Summary
- Ulta Beauty will sell Bath & Body Works items starting July 12.
- The partnership spans over 600 Ulta Beauty stores.
- Both companies aim for growth through strategic brand alliances.
Beginning July 12, Ulta Beauty will begin stocking select Bath & Body Works products, including signature fragrances, hand soaps, and candles. This new offering will be available in more than 600 Ulta Beauty locations across the United States. The partnership is a strategic move by both retail giants as they implement turnaround plans designed to enhance sales and customer reach.
This collaboration aligns with Ulta Beauty's "Ulta Beauty Unleashed" initiative, which prioritizes expanding brand partnerships to stimulate revenue growth. Concurrently, Bath & Body Works is executing its "Consumer First Formula," aiming to provide consumers with increased accessibility to its popular lotions and candles. Both companies anticipate that this alliance will be instrumental in achieving their respective business objectives.
