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UK TV Exports Surge Past $1B Despite Streamer Slowdown
19 Nov
Summary
- British TV exports exceeded $1 billion in 2024, a record high.
- Traditional broadcast networks, not streamers, drove the sales increase.
- Australia, France, and Germany also significantly increased UK content purchases.
British television content achieved unprecedented success in international markets during 2024, with total sales soaring past $1 billion for the first time. The United States emerged as the largest buyer, accounting for 40% of all sales and increasing its investment by a substantial 34% to reach £797 million. This remarkable growth was notably driven by traditional broadcast networks, which made up 50% of total sales, rather than streaming platforms, whose spending remained flat.
While streamers saw their share of British content purchases plateau, traditional broadcasters significantly increased their investment. This trend is supported by Pact's latest UK TV Exports report, highlighting the resilience of British programming. Success stories include shows like "All Creatures Great and Small" and "Ludwig," which found new audiences abroad, even as other series like "Doctor Who" faced platform changes.
Beyond the U.S., other nations also demonstrated strong appetite for British productions. Australia's spending rose by 22% to £195 million, France saw a remarkable 61% increase to £130 million, and Germany's investment grew by 4% to £122 million. Despite prevailing economic challenges and evolving market dynamics, the quality and depth of British library catalogues continue to prove vital for international sales.
