UK Supermarkets Import Turkeys Amidst Avian Flu Crisis

UK supermarkets are importing European turkeys for the first time to meet Christmas demand, as avian flu devastates domestic poultry stocks. Asda, Lidl, and Morrisons are stocking imported branded turkeys, though their own-label fresh and frozen options remain British. This decision is described as "unprecedented" by industry sources, aimed at safeguarding availability for consumers during the festive season.

The avian flu outbreak has significantly reduced UK production, with over 70 confirmed cases this season, nearing last year's total. Birdkeepers have faced mandatory indoor housing measures since November to curb the spread. More than 5% of the UK's Christmas poultry flock, around 300,000 birds, are estimated to have been culled so far.

While imported birds will constitute less than 10% of sales, the situation highlights the pressures on UK poultry farmers. Retailers like Marks & Spencer, Co-op, Sainsbury's, and Tesco have confirmed their turkeys are entirely British-sourced, emphasizing their commitment to supporting domestic agriculture.