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AI Surges as UK Shoppers Embrace Digital Future
15 Dec, 2025
Summary
- UK spending on AI platforms like OpenAI more than doubled.
- Second-hand shopping grew by 13% on platforms like Vinted.
- Kim Kardashian's Skims saw over £1.8 million in spending.
In 2025, Britons demonstrated a strong embrace of emerging technologies and evolving retail trends, according to new data from digital bank Monzo. Spending on artificial intelligence platforms, including OpenAI, more than doubled, indicating a significant shift towards AI adoption among consumers. This surge in AI investment reflects a broader trend of digital transformation shaping consumer behavior.
The resale market also saw continued growth, with Monzo customers spending £210 million on second-hand platforms like Vinted and Depop. This represents a 13% increase from 2024, highlighting the enduring popularity of sustainable and budget-conscious shopping. Alongside this, fashion brands like Kim Kardashian's shapewear label, Skims, attracted substantial customer spending, exceeding £1.8 million for the year.
This year's spending patterns were influenced by cultural moments and viral products. From AI advancements to the enduring appeal of celebrity-endorsed brands and the thriving second-hand economy, the data from Monzo's 14 million customers paints a picture of a dynamic and adaptive consumer landscape in the UK.
