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Festive Sales Fizzle: UK Retailers See Slowdown
22 Jan
Summary
- B&M reduced profit forecast due to a 0.6% sales drop.
- The Works saw a 4.2% sales decline, with online sales halving.
- Retailers faced subdued consumer confidence and rising prices.

British retailers encountered significant challenges during the recent festive period, a crucial time for sales. B&M reported a 0.6% decrease in like-for-like UK sales for its third quarter, although sales improved in December following price reductions. The value chain The Works experienced a 4.2% fall in sales over the Christmas quarter, exacerbated by a 50% slump in online sales attributed to new delivery provider issues.
Despite these setbacks, The Works noted positive customer responses to its value offerings. However, the company acknowledged the impact of a challenging consumer environment, citing subdued confidence due to higher unemployment and rising prices. B&M's overall full-year earnings are expected to be between £440m and £475m, a reduction from previous guidance.
Other major retailers also saw mixed results. Fashion retailer Primark reported a fall in like-for-like sales, though overall revenues increased due to price inflation. Associated British Foods, Primark's parent company, issued a profit warning, affected by declines in its sugar and agriculture businesses. In contrast, DIY retailer Wickes reported revenue growth of 6.3% for the six months ending December 27.




