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Retail Veteran Warns: UK High Streets Face Crisis
30 Nov, 2025
Summary
- Dune founder Daniel Rubin highlights decade of retail crises.
- Budget's business rates relief called 'tinkering', needs overhaul.
- Despite challenges, Dune aims for global expansion and affordable luxury.

British high streets are navigating a period of immense fragility, marked by a decade of compounding crises including economic downturns, the pandemic, and inflation. Dune founder Daniel Rubin, with 50 years of retail experience, describes trading conditions as exceptionally challenging. He asserts that the recent government Budget failed to provide meaningful support for business growth, deeming proposed business rates relief as inadequate.
Rubin emphasizes that the current business rates system disproportionately penalizes the retail sector, unlike in other countries that have better preserved their high streets. He points to constant government uncertainty and increasing operational costs as significant deterrents to business investment. Despite these headwinds, Rubin notes that the conclusion of the Budget may have removed some consumer uncertainty, leading to a strong recent trading week for Dune.
Dune, a brand Rubin founded in 1992, has endured significant setbacks, including substantial financial losses during the pandemic. However, the company has restructured and returned to profit, now aiming for global expansion with a target of 55% of sales from outside the UK within three years. Rubin remains committed to the brand's ethos of affordable luxury, viewing expansion into bags and accessories as a key strategic move for long-term sustainability.