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Easter Sales Cool Prices, But Future Hikes Loom
28 Apr
Summary
- Shop price inflation slowed to 1.0% in April from 1.2% in March.
- Retailers offered promotions on chocolate, home goods, and clothing.
- Future price rises are anticipated due to the Iran war's impact.

In April, UK shop price inflation saw a notable decrease, falling to 1.0% compared to the 1.2% recorded in March. This slowdown was largely attributed to aggressive Easter promotions by retailers on a variety of goods, including popular chocolate eggs, essential home renovation materials, and a wide range of clothing.
Despite this welcome easing of price pressures for consumers, experts caution that the current situation may not last. The ongoing conflict in the Middle East is anticipated to filter through to consumer prices, potentially reversing the recent downward trend. This comes as the Bank of England prepares to meet, with retailers aiming to absorb rising costs for as long as possible due to fragile consumer confidence.