Which hotel companies had ads banned by the ASA?

Hilton, Travelodge, Booking.com, and Accor had their advertisements banned by the Advertising Standards Authority.

Why were the hotel adverts misleading?

The adverts promoted misleading minimum prices, with very few rooms actually available at the advertised rates.

What is the role of the Advertising Standards Authority?

The ASA is the UK's advertising regulator that ensures ads are not misleading, harmful, or offensive.

Home / Business and Economy / UK Travel Giants Face Ad Ban Over Misleading Deals

UK Travel Giants Face Ad Ban Over Misleading Deals

19 Nov

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Summary

Four major UK hotel firms banned from misleading minimum room price adverts.
Advertising watchdog found few rooms available at promoted 'from' prices.
Misleading adverts deemed unfair to consumers seeking genuine deals.

UK Travel Giants Face Ad Ban Over Misleading Deals

Advertisements by major UK travel and hotel corporations have been prohibited due to misleading minimum pricing. The Advertising Standards Authority took action against Hilton, Travelodge, Booking.com, and Accor, citing complaints regarding their 'from' price advertisements.

The watchdog's investigation revealed that only a minimal number of rooms were bookable at the advertised low prices. This practice was found to overstate the available deals, leading to unfairness for consumers actively seeking value or attempting to make well-informed accommodation choices.

Consequently, these misleading advertisements have been banned, aiming to restore trust and transparency in the booking process. Consumers can now expect more accurate pricing information when searching for travel arrangements.

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