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AI Fuels UK Giants: Rolls-Royce, LSEG, WPP Soar
27 Feb
Summary
- Rolls-Royce is engineering a remarkable comeback powered by AI.
- LSEG asserts AI cannot replace its proprietary data.
- WPP integrates AI for a unified creative and data approach.

Rolls-Royce has achieved a remarkable turnaround, transforming from an existential risk during the pandemic to a powerhouse driven by new leadership and a focus on AI. Its engines are now powering AI data centers, nuclear submarines, and small modular reactors, contributing to a dazzling share price performance and a £9 billion share buyback pledge over three years. This embrace of AI also connects Rolls-Royce to the London Stock Exchange Group (LSEG) and WPP.
LSEG, despite market volatility influenced by AI developments, maintains its data's unique value, with its CEO expressing confidence in its AI-resistant proprietary information. The group has entered data access partnerships with AI firms like Anthropic and OpenAI and announced a £3 billion share buyback. Similarly, WPP is strategically adopting AI through WPP Open, aiming to integrate data, creative, and production for advertising.
While LSEG and WPP may face challenges in replicating Rolls-Royce's internal revolution, investor and government support is deemed crucial for these exemplars of British engineering, finance, and creativity. The article also touches upon the perceived elitism and questionable conduct of World Economic Forum organizers in Davos.




