What content trend is matching scripted in new commissions?

Unscripted programming has reached parity with scripted content in terms of new commissions.

What is the main threat posed by AI in the TV industry?

AI poses an imminent threat to the creator economy by enabling the generation of vast amounts of influencer content at very low costs.

Home / Business and Economy / TV's Future: Reinvention Amidst Disruption

TV's Future: Reinvention Amidst Disruption

Q: When will streaming services spend more than legacy broadcasters?

Streaming services are projected to collectively outspend the entire legacy broadcast sector globally by 2028.

28 Jan

•

Summary

Streaming will overtake legacy broadcast spending by 2028.
Unscripted content now matches scripted in new commissions.
AI poses a threat to the creator economy and influencer landscape.

TV's Future: Reinvention Amidst Disruption

The television industry is undergoing a profound transformation, marked by a "reinvention" period influenced by recent global disruptions. By 2028, streaming platforms are anticipated to collectively outspend the entire legacy broadcast sector. This shift is also evident in content commissioning, where unscripted programming has reached parity with scripted content, largely due to streamers prioritizing cost-effectiveness for audience retention.

While premium drama remains important, streamers now encompass a wider array of genres, including reality TV and sports. Sport, in particular, is a growth area, with streamers significantly increasing their investment, potentially reaching billions. This trend creates opportunities for companion programming, such as documentary-style series.

The rise of global platforms like YouTube is also reshaping the distribution landscape, impacting traditional broadcasters who are losing younger audiences. This has led to increased collaboration and new distribution models, though concerns about CPM imbalances persist.