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Trip CBD: The New £228M Drink Sensation
18 Nov
Summary
- Trip CBD, a UK-based sparkling water, is now valued at £228.5 million.
- The brand was founded by a couple after a football injury recovery.
- Celebrities like Joe Jonas and Alessandra Ambrosio endorse the drink.
Trip CBD, a UK-based sparkling water infused with CBD, has achieved a remarkable valuation of £228.5 million, positioning it as a leading beverage company. The brand's journey began in 2019 when founders Olivia Ferdi and Dan Khoury developed the unique recipes, inspired by Dan's recovery from a football injury. Initially a small operation where the founders couldn't draw a salary, Trip has transformed into a major success story.
The brand's popularity stems from its innovative flavor combinations, offering a pleasant alternative to the often earthy taste of CBD oils. This has attracted a host of celebrity endorsements, including figures like Joe Jonas, Alessandra Ambrosio, and Ashley Graham, who have helped to amplify its reach and desirability among consumers seeking balance and calm.
With its sights set on redefining relaxation, Trip CBD aims to be a key alternative to alcohol and sugary drinks. The company has secured significant funding to fuel its expansion, with a goal to make calm accessible globally. Its extensive retail presence across the UK, US, Holland, and France underscores its international ambitions and its commitment to well-being.
