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Toyota's New Chief: From Numbers to 'Ever-Better Cars'
5 Jul
Summary
- New president Kenta Kon, from accounting, assures focus on carmaking.
- Kon pledges to support employees on the factory floor.
- Toyota's core message of 'ever-better cars' remains central.
Kenta Kon, Toyota's new president, has made his first major public address since taking office, emphasizing that the company's dedication to carmaking will continue. Kon, who comes from an accounting background, acknowledged this unique perspective but framed it as an asset for Toyota's future.
He stated that his primary role is to support the employees working at the 'genba,' Toyota's term for the front lines of production and development. This hands-on approach is crucial for continuing the pursuit of 'ever-better cars,' a philosophy that has been central to Toyota's identity for the past 17 years.
Former president Akio Toyoda, now chairman, addressed concerns about Kon's financial expertise, highlighting that Kon understands the real-world effort behind the numbers. Vice Chairman Koji Sato affirmed that Toyoda's vision prioritizes fundamental quality in vehicles.
Kon also touched upon Toyota's ongoing vision to become a mobility company, a concept that continues to evolve. While admitting the full scope is still being defined, the commitment to innovation and core automotive values remains.
