Tiger Sisters Scale Up with Vox Media Network

The creators known as the Tiger Sisters are elevating their media presence through a partnership with the Vox Media Podcast Network. Vox will now handle sales, marketing, and distribution for the popular show, which consistently ranks among the top business podcasts. This strategic move supports the founders', Cherie and Jean Luo's, ambitions to grow their brand beyond podcasting.

Beyond the podcast network deal, the Tiger Sisters are set to embark on their inaugural live tour in the upcoming spring. This expansion includes planned stops in New York, Los Angeles, San Francisco, and Toronto, signaling a significant step in their career trajectory. The sisters aim to leverage this new phase to "scale" their operation, moving from a bootstrapped model to a more structured growth phase.

Their formula for success blends research with personal experiences, creating content that resonates deeply with an educated, female demographic. This appeal makes them a valuable asset for advertisers seeking to reach this audience. The Luo sisters' journey from traditional corporate careers to full-time content creation exemplifies a successful transition into the creator economy, with Vox Media further investing in this burgeoning sector.