When will ads start appearing on Meta's Threads globally?

Ads are scheduled to begin appearing for all Threads users globally the week of January 26.

How many daily active users does Threads have compared to X?

Threads has 141.5 million daily active mobile users, surpassing X's 125 million mobile users.

What type of ads will be shown on Threads?

Threads will feature ads similar to Facebook and Instagram, including image, video, carousel, and catalog ads.

Home / Business and Economy / Threads Embraces Ads: A New Era for Meta's Social App

Threads Embraces Ads: A New Era for Meta's Social App

22 Jan

•

Summary

Ads will start appearing for all Threads users globally the week of Jan. 26.
Threads has surpassed X in daily active mobile users, reaching 141.5 million.
Meta plans to integrate ad formats similar to those on Facebook and Instagram.

Threads Embraces Ads: A New Era for Meta's Social App

Meta's social media platform, Threads, is set to introduce advertisements to its global user base starting the week of January 26th. This move aims to establish a significant new revenue stream for the company.

The rollout will be gradual, with Meta intending to focus initially on markets offering substantial ad inventory. Users will encounter ad types mirroring those already present on Facebook and Instagram, such as image, video, and carousel ads, alongside specific catalog and app ads.

This advertising expansion coincides with Threads reaching over 400 million monthly active users. Recent reports indicate Threads has accrued 141.5 million daily active mobile users, outperforming its rival X, which recorded 125 million daily active mobile users. However, X still holds a larger overall presence with 150 million daily web visits compared to Threads' 8.5 million.