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Mom-Son Duo's Thekua Empire Wows R Madhavan
25 Jul
Summary
- Mother-son duo transformed a Bihar delicacy into a Rs 75 crore business.
- Their brand, MomsMade, offers healthy thekuas made with jaggery and whole wheat.
- Actor R Madhavan lauded their inspiring journey from home kitchen to success.
A mother and son have successfully transformed a traditional Bihar delicacy into a substantial business, earning widespread acclaim. Veena Devi, a former teacher, and her son Sameer launched MomsMade in Bengaluru, specializing in healthy thekuas. These snacks are prepared with jaggery and whole wheat, eschewing refined sugar and maida to offer a cleaner alternative.
What began as a small operation in their home kitchen, using just four stoves, has blossomed into a significant enterprise. MomsMade now generates Rs 15 crore annually and fulfills over 1000 orders daily. The brand's commitment to authentic flavors and healthy ingredients has resonated with customers.
The inspiring success story of MomsMade has garnered attention from notable figures, including actor R Madhavan. The business not only offers traditional Indian snacks like thekua, nimki, and channa dal but also empowers local women, currently employing 50 for preparation and packaging.
