Thai Content Dominates Netflix's Global Top 10, Fueling Southeast Asia's Streaming Boom

As of November 2025, Thailand has firmly established itself as Southeast Asia's leading production hub, with its video industry projected to reach $1.5 billion by 2030. The country's streaming success has been fueled by the impressive performance of Thai content on global platforms.

In 2024, Thai series generated over 750 million viewership hours on Netflix, with over 15 Thai titles reaching the platform's global top 10 non-English lists. The mystery thriller "Master of the House" even became the first Thai series to rank number one globally on Netflix's non-English top 10 list. This surge in popularity has been driven by the explosive growth of the microdrama format and the continued popularity of boy love and girl love genres, which account for nearly a quarter of the top 100 Thai titles.

Thailand's animation industry has also been thriving, generating approximately $170 million in 2024. Major studios like Monk Studios, Igloo, and Ink to Animation have been attracting international investment and co-development opportunities, leveraging the country's cost efficiencies and skilled local talent. The government's support, including a 30% cash rebate scheme, has further strengthened the ecosystem.

With world-class crews, diverse locations, and robust incentives, Thailand has also solidified its position as the region's premier foreign film hub, attracting over $100 million in annual spending and hosting approximately 2,500 film projects since 2019. The country's appeal is evident in high-profile productions like Hulu's "Alien: Earth" and HBO's "The White Lotus" Season 3, which have spent over THB3 billion ($92 million) and THB4-6 million per episode, respectively, in the country.