What is the current status of Thailand's video industry?

Thailand's video industry is projected to reach $1.5 billion by 2030, with the streaming sector alone expected to approach $900 million, making it the largest in Southeast Asia.

What is driving the growth of Thailand's animation industry?

Thailand's animation industry generated approximately $170 million in 2024, powered by cost efficiencies, skilled local talent, and government support, including a 30% cash rebate scheme. Major studios like Monk Studios, Igloo, and Ink to Animation have been attracting international investment and co-development opportunities.

Home / Business and Economy / Thai Content Dominates Netflix's Global Top 10, Fueling Southeast Asia's Streaming Boom

Thai Content Dominates Netflix's Global Top 10, Fueling Southeast Asia's Streaming Boom

4 Nov

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Summary

Thailand's video industry projected to reach $1.5 billion by 2030
Thai series generate over 750 million viewership hours on Netflix in 2024
Animation industry generates $170 million, attracting global studios

Thai Content Dominates Netflix's Global Top 10, Fueling Southeast Asia's Streaming Boom

As of November 2025, Thailand has firmly established itself as Southeast Asia's leading production hub, with its video industry projected to reach $1.5 billion by 2030. The country's streaming success has been fueled by the impressive performance of Thai content on global platforms.

In 2024, Thai series generated over 750 million viewership hours on Netflix, with over 15 Thai titles reaching the platform's global top 10 non-English lists. The mystery thriller "Master of the House" even became the first Thai series to rank number one globally on Netflix's non-English top 10 list. This surge in popularity has been driven by the explosive growth of the microdrama format and the continued popularity of boy love and girl love genres, which account for nearly a quarter of the top 100 Thai titles.