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Summer Heat Fuels Thai Beverage Sales Boom
3 Feb
Summary
- Warmer weather is expected to lift beverage consumption and demand.
- Thai consumers show growing interest in vitamin waters and health drinks.
- The beverage sector anticipates a 9% earnings growth in 2026.
Thai beverage companies are poised for a strong performance as warmer weather is projected to significantly boost consumer spending. Following a period of pressure on earnings due to factors like rising living costs and household debt, the sector is anticipating a positive turnaround.
Analysts forecast that the anticipated rise in temperatures will lead to increased consumption frequency and accelerate demand for premium beverages throughout 2026. This climate-driven demand is expected to position the beverage sector as a leading performer in Thailand.
Furthermore, evolving consumer preferences, with a growing interest in vitamin waters and health-conscious drinks, are set to provide an additional uplift. The sector is also seeing potential benefits from refreshed product lines appealing to consumers' desire to try new flavors. Analysts are optimistic, projecting a 9% earnings growth for the beverage sector in 2026, contrasting with a projected decline for the food sector.
