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Tether CEO: From Crypto Pariah to Mainstream Essential
2 Feb
Summary
- Tether CEO leads media blitz for new US-regulated stablecoin, USAT.
- Company aims for financial inclusion, leveraging blockchain technology.
- Tether invests heavily in AI and gold, expanding beyond stablecoins.

Tether CEO Paolo Ardoino has initiated a comprehensive media strategy, aiming to transform the company's image from a controversial crypto entity to a mainstream financial player. This effort coincides with the launch of USAT, a new U.S.-regulated stablecoin designed to comply with federal rules and challenge competitors.
Ardoino, speaking from Lugano, Switzerland, highlighted Tether's evolution, noting increased collaboration with U.S. law enforcement agencies. He emphasized Tether's significant global reach, with USDT boasting $187 billion in circulation and serving approximately 536 million users, positioning it as a major financial inclusion success.
The company asserts its technological superiority over traditional banking, citing its ability to freeze illicit funds. Tether has proactively frozen $3.5 billion in tokens, largely from scams and hacks, demonstrating its commitment to combating financial crime.
Beyond stablecoins, Tether is diversifying its portfolio with significant investments in gold and artificial intelligence. The company holds substantial gold reserves and has launched Tether Gold, aiming to re-establish gold as a usable currency. Its AI platform, Qvac, seeks to democratize AI access for underserved populations globally.
Tether's strategic investments extend to various sectors, including AI robotics, social media, and agriculture, reflecting a long-term vision to become a stable cornerstone of the global economy and a social impact company.




