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Tesla Sales Plummet 77% in Italy
4 Aug
Summary
- Tesla's Italian car registrations dropped 77% last month.
- Just 105 Tesla cars were sold in Italy during July.
- Year-to-date registrations show a 15.86% increase overall.
In July 2026, Tesla experienced a sharp 77% year-on-year decrease in new car registrations within Italy. This downturn contrasts with the preceding month, where registrations had shown a 43% increase. During July, the American electric vehicle manufacturer sold only 105 cars in the Italian market, resulting in a market share of 0.09% for that month.
Analyzing the period from January to July 2026, Tesla's performance in Italy shows an overall increase. Registrations were up by 15.86% when compared to the corresponding seven months of 2025. Across these eleven months, Tesla sold a total of 8,023 new vehicles in Italy, securing a market share of 0.76% for this year-to-date period.
